Device Authorization

Architected the UX strategy for the company’s first device authorization software to enable users to watch premium video content.

The Challenge:
Protect  premium content by asking users to authorize the devices they use access our site. Make it simple for users to authorize and manage their devices

My Role:

• Communicated UX strategy and information architecture to senior management.
• Created UX strategy documents, process flows, use cases, detailed wireframes, clickable prototypes
• Worked closely with business owners, designers, developers and quality teams throughout the agile process.
• Incorporated iterative changes based on user testing.

The Result:
Nearly 17,000 devices were successfully authorized by users in the first week which represented an 82% conversion rate. Users with authorized devices returned 75% more frequently and watched 28% videos than average users.

UX Process Screenshots:

High-Level Landscape of the Device Authorization process

Process flows for authorizing and removing devices

Interaction Behavior for authorizing and removing devices

Final Designs: Screens for authorizing/removing devices (created by the design team)

Wireframes for Companion Management Website

Final Designs: Device Management Website (created by the design team)