Customizable Page
Lead the information Architecture for the first phase of Customizable page project enabling users to customize based on their preferences.
The Challenge:
Provide users with the ability to customize their home base based on their likes and preferences while helping the company monetize and drive traffic.
My Role:
- Conducted secondary research and competitive analysis for customizable pages.
- Presented user scenarios and resulting system response.
- Created step up step documentation for various states
- Provided a module scoping document based on development LOEs to help business owners prioritize.
The Result:
The module based approach laid the framework for future iterations of the customizable page and well an incorporating modules within other sections of the site.
UX Process Screenshots:





