Video Channel

Lead the information architecture and UX strategy to redesign video consumption on Comcast.net

The Challenge:
Redesign the existing Video channel on Comcast.net to increase video views which translates to revenue.

My Role:

• Presented the UX strategy to c-level executives and convinced them to implement it.
• Produced a secondary research document based on findings from Forrester, Pew, Nielsen and internal user research findings
• Created site maps, detailed wireframes, interaction behaviors and project briefs.
• Presented click though prototypes.
• Conducted guerrilla testing.
• Supported design, development and QA teams throughout the agile project lifecycle.

The Result:
The resulting site had a 13% increase in video views which directly led to an increase in revenue

UX process Screenshots:

Secondary Research Findings Summary

Sitemap of the Video Channel Experience

Video Viewing Mode Wireframes

Video Browse Mode Wireframes

Project Brief

Guerrilla User Testing Report

Final Designs: Video View (created by the design team)

Final Design: Browse View (created by the design team)